Ms Kremeier, what do you associate with the Corona crisis?
Susanne Kremeier: First of all, of course, I think with shock and sadness of all the many who have lost their lives. But then I also see many positive things. We are experiencing a new togetherness. We Germans help where we can, the Italians and French entertain each other with music and quizzes on the balcony. That gives me tremendous hope for the time ‘after’. It will also have a very positive impact on the economy.
Federal Minister for Ecomomics Herr Altmeier speaks of a fitness programme for business. What do you think about it?
Susanne Kremeier: I think it’s an excellent idea. We are learning a lot about ourselves today. Of course, everyone learns for themselves, for example how pronounced their own stress tolerance is. But he also learns how to do things that may never have been asked for before. There are ties that are masks now. Or perfume that is now a disinfectant. Or exhausts that are now respirators. Every entrepreneur should now think about what new skills he and all his employees have discovered.
What should they do with this knowledge?
Anyone using coaching in crisis management today also benefits from improved resilience and freshness during the restart and subsequent strategic change processes.
Susanne Kremeier: Vijay Govindra has described in his book ’10 Rules For Strategic Innovators’ that in such situations you should decide what you want to stop doing, what you want to take with you into the future and what you need to learn in order to be successful in the long run. Now is the time to radically rethink business, working time and competence models.
What is the best way to do this?
Susanne Kremeier: Armin Laschet (PM of the federal state of North Rhin-Westphalia), for example, uses a smart approach: he forms a very diverse council of experts consisting of people from business, teaching and research. I would add to this team an ‘official visionary’ who thinks laterally and ahead so that the future can be shaped as comprehensively and successfully as possible. Someone like Mr Horx, who in his 4th post-Corona scenario describes a resilient society. In this, the focus is on a healthy balance between local and global; the health system becomes much more important in politics and society. There is a new we-culture, and the AI loses its terror.
What does this mean for companies?
Susanne Kremeier: The Corona crisis puts a lot into perspective. Everything that was considered safe until now is in question. This should be used in a positive way and everything that was previously considered to be certain should be put up for discussion in the company. To do this, you need to be physically and mentally fit. This applies especially to decision-makers and managers. In the current phase it can make a lot of sense to get external support, for example through professional coaching. Then you can master the restart and tackle completely new goals when the lid is lifted again.
The interview as a video can be found here.
Photo: Screenshot A. Mauer